Last week I ran a post collecting a number of pieces that quoted John Philips Sousa and Jack Valenti.
The argument in many of the sources (though not all) goes something like this: The content industry, the entertainment industry, the copyright industriesÂ â€” and by extension the artists, authors, and creators who make their living producing expressive worksÂ â€” fail to see the opportunities presented by new technologies. The history supposedly shows a consistent line of opposition, and the implication is that any current attempts to ensure that the exclusive rights of copyright are accounted for as technology progresses are merely attempts to use law to prop up outdated business models instead of adapting.
And, it seems, a 100 year old quote from a march composer and a 30 year old quote from the president of a film trade association are sufficient proof for this argument.
I’m always skeptical of such broad claims. If you look at history, you’ll find that this story is little more than an apologue, used to add historical weight to influence present day debates. History is useful to the present â€” but if it is to play a role in debates over copyright law, a more objective history is needed.
Piano rolls and Gramophones
Toward the end of the 19th century, two innovations brought music to the masses: self-playing instruments (primarily player pianos and organs) and recorded music. Prior to this, you could only hear someone else’s song when it was performed by you or someone else.
Most songwriters and composers recognized the opportunities these innovations provided: the audience for their music now included everyone, not just those who had learned to play an instrument. However, at the time, copyright law did not address whether a reproduction of a work onto a mechanical device like a player piano or phonograph was within a composer’s exclusive rights.
In England, in 1899, a committee of the House of Lords held hearings on updating the copyright law of that country. Edwin Ashdown, of the Music Publishers Association, summed up what the issue that would prove to be at the heart of every dispute involving new technology over the next century:
We do not wish to prohibit this thing utterly; altogether we wish the sellers to pay a royalty on every copy they sell. … It is only fair to the owner of the copyright… and I believe these people are sufficiently honourable to pay a royalty if it is imposed, but they want the question settled. If they can do without paying a royalty they prefer it. 1Report from the Select Committee of the House of Lords on the Copyright Bill, pg. 50 (1899).
Indeed, there was no question that the manufacturers of these devices wanted songs that could be played on them: the value of the “hardware” was dependent on the availability of the “software.” But like any business, or anyoneÂ for that matter, given a choice between paying for something and notÂ paying for something, they much prefer the latter. The opposition from publishers and composers was not based on fear of innovation.
As Ashdown said earlier in the hearings, “It is not the instrument, it is the things you buy after you have got the instrument that we wish to provide against.”
The question of whether by law composers had exclusive rights over mechanical reproduction was unsettled in the US as well. But not every manufacturer took that as an opportunity to keep from compensating the composers that made their devices so valuable to the public. By the turn of the century, the Ã†olian Company, which manufactured player organs, was regularly signing licensing deals with music publishers who were happy to embrace the new technologies. 2Hearings before the Committees on patents of the Senate and House of representatives on pending bills to amend and consolidate the acts respecting copyright,Â pg. 221 (1908).
A 1908 Supreme Court decision placed mechanical reproductions outside copyright law. 3White-Smith Music Publishing v. Apollo, 209 US 1. Congress responded in 1909 by amending the Copyright Act to include mechanical reproductions. Did this kill recorded music? Just the opposite: jazz, blues, rock, country, hip-hop â€” the 20th century has been a phenomenal one for music, all easily accessible by any member of the public.
The invention of radio developed through the late 19th century and early 20th century, and by 1920, the first radio stations were regularlly broadcasting in the US. 4Wikipedia, History of Radio.
Music was a big part of radio from the start. E.C. Mills, chairman of the Music Publishers Protective Association and later member of ASCAP, noted music’s role in the industry:
You can broadcast but one thingâ€”sound. Would it be possible to broadcast the sound of the steam hammers working on an iron building, or the traffic in the streets, and make it entertaining to the people? The two sounds that are interesting in the popular senseâ€” and all the sound that comes over the radio is not interesting; the static holloas in my ears every now and thenâ€”the two sounds that can be broadcast are the spoken word in the interesting lecture, information, news, crop reports, market reports, etc., and the melody and harmony of music. Without music broadcasting in its popular phases could not exist. 5US Senate Patents Committee. Hearings to amend the Copyright Act, pg 73Â (1923).
The introduction of radio broadcasting coincided with a drop in recorded music sales. 6Stan J. Liebowitz, The Elusive Symbiosis: The Impact of Radio on the Record Industry, 1 Review of Economic Research on Copyright Issues 93 (2004). And, as when phonographs were first introduced, copyright law was unsettled as to whether a copyright owner had control over the broadcast of his music.
But that’s not to say musicians and songwriters opposed radio. Mills, testifying in front of Congress, said flat out:
I am a radio fan; I don’t know but what it is going to bring a divorce into my family. We think that radio is the greatest contribution that science has ever made to man, that it will bring about a universal language, that it will make wars impossible, that it will make the fanner happy, and that in general it will render the greatest service to human kind of anything that has ever been conceived. That is what we think about the radio.
In a 1922 article for Popular Radio magazine, Mills repeated these sentiments:
Radio has developed in such an amazing and spectacular manner that it promises to become the greatest factor the world has ever known for the dissemination of information and education of the whole people. The position of musical copyright proprietors, including authors, composers and publishers, is now and will be in the future to lend their support to any cause or purpose which promises so much for mankind’s benefit, and they therefore do not oppose radio, nor would they handicap or hamper its logical development. 7E.C. Mills, A Public Performance for Profit? Popular Radio, pg 208 (May 1922).
Others who represented musicians were even more embracing of the new medium. M.E. Tompkins, of the Music Publishers Association, said:
Our Committee has been carefully investigating the broadcasting of copyrighted music since last November. In our report, just adopted by the Association, we point out that music publishers are vitally interested in radio broadcasting as a great future user of music and that our rights in the use of our copyrighted music in public performances must be protected. However, we appreciate the fact that radio broadcasting is stillin a chaotic and experimental state and that, while ultimately it will have to be placed on a commercial basis if it is to develop its potentialities, nevertheless the commercial side of the broadcasting problem has not yet been solved.
In view of these facts and also because we desire to co-operate in developing the music possibilities of radio, we believe that we should allow the use of our copyrighted musical compositions for broadcasting without charge for the present, and without prejudice in our rights. 8“Standard” Works are Free, Wireless Age, pg. 29 (June 1923).
Recording labels, still new to the world, were also generally welcoming of the opportunities radio provided their artists. While some were reluctant to let their performers broadcast, primarily because of concerns over the quality of the sound, others were eager.
An article in The Wireless Age from 1923 quotes H. A. Yerkes, assistant general manager of Columbia Graphophone Company, as saying:
We have no set policy directed against radio. In fact, we have urged that our exclusive artists sing for the radio whenever possible. We have even made arrangements for them to do so in certain cases. You can take the Columbia catalogue and go through it and you will find that nearly all the big names in it have been heard by radio.
The article notes,Â “H. B. Schaad, Secretary of the Aeolian Company made it plain that no unfavorable influence upon the Aeolian business has been noted and that in consequence, cooperation with broadcasters has been determined upon as the present policy of the company. Many prominent artists who have made Vocalion records or Duo-Art reproducing piano rolls have been heard on the air not only through their records and rolls, but personally.”
Otto Heinemann, president of the General Phonograph Corporation, which ran Okeh Records, said:
Radio has a very beneficial effect on the sale of phonograph records.
People who hear the latest hits by radio of course want to hear them again, and they do not want to have to wait until they are sent out again by a broadcasting station. They want to be able to play them at will. And so they go out and buy the records of those hits, and especially the records made by the artists who have played those hits by radio.
That is why we have been making all possible arrangements to have our artists broadcast the latest song and dance hits by radio. We know that it helps the sale of records. There is no doubt about it at all.
The broadcasting stations have been most generous in cooperating with us, welcoming our artists, and even in many cases announcing that they are Okeh artists. This is very beneficial indeed. I think radio is now a very important factor in the sale of new records.
Finally, A.H. Curry, general manager of Thomas A. Edison, Inc., said:
While no definite campaign has been undertaken, the company has in a few instances aided its artists to get on the air through radio. It appreciates the enormous publicity value to be obtained in this way, and it has called the attention of its performers to the advantages of radio broadcasting.
Like the phonograph, what conflict arose due to the introduction of radio wasn’t from fear or failure to recognize its opportunities. It was due to the simple fact that copyright owners have exclusive rights, and those rights should continue to be recognized no matter what technological advances come along, especially if the new industry is benefitting and profitting off the work of others.
E.C. Mill’s colleague Gene Buck, then president of ASCAP, summed up the position of composers this way:
I want to put into this meeting the sense that every member of this organization and myself have a deep respect and a great regard for radio. We have because we always want to go on record and say it is one of the greatest blessings put into the homes of this country. But, gentlemen, the men who take our material and broadcast it and derive a profit from broadcasting must pay the composer, because if they do not you are going toÂ destroy the initiative. 9Id. Hearings pg. 60.
The radio industry resisted any efforts to provide for compensating composers, however. In 1924, the US Senate held hearings on a proposed amendment to exempt radio from having to license public performance rights for the music they played. The hearings were replete with dire predictions that having to pay composers would put an end to the radio industry.
One contemporary magazine article noted, “Radio broadcast flashed conspicuously in the national limelight this week. Not less than 15,000,000 persons are taking an active interest in connection with rapid developments taking place regarding broadcasting in relation to ‘freedom of the air.'” The same magazine included a petition that promised “Every effort is being made through the National Association of Broadcasters to keep the air free and untrammeled by trust control and commercialism.” 10Id. Hearings pg. 94.
Songwriter and ASCAP founder Victor Herbert saw through these claims. During the Senate hearings, he remarked:
A few years ago the phonograph companies came here with practically the same claim, that we were going to ruin them, just as the radio people have come to-day. We must have protection. Instead of taking away from what we have now and what the Constitution of the United States gives us, you should give us more, because that stimulates creation. You protect everything else. You protect trade; you protect the farmers; you try to protect everybody.
The bill failed to pass. A series of court cases in the mid 1920s established that a radio broadcast of music was a public performance, thusÂ within the composer or publisher’s exclusive rights. 11See The Story of John and Jack.
Did the broadcasters’ claims that compensating songwriters would ruin them come true? Not at all. In 1926, it’s estimated that only 1 in 5 households had radio; in less than 10 years, radio had reached 2 out of every 3 households. 12Id. Liebowitz at 107. Even today, with many competing media, 93% of the US population (12 years old and up) listens to terrestrial radio at least once a week, with an average listening time of over 15 hours a week. 13Arbitron, Radio Today 2010.
I’m including television here even though its introduction wasn’t accompanied by the same types of copyright disputes as the phonograph or radio. Yet it certainly was a disruptive technologyÂ â€” television took audiences away from movie theaters. 14Id. Liebowitz pp. 99-103. It should be a perfect place to find evidence of the content/entertainment/copyright industry’s opposition to new technology.
In 1928, Popular Mechanics ran an article called What Television Offers You, where it interviewed a number of those involved in the nascent industry, including Dr. Lee De Forest, inventor of the radio tube. The author of the article also spoke to several in the entertainment industry about their thoughts on the new technlogy. Harry M. Warner, president of Warner Brothers Pictures, had this to say:
Dr. De Forest is absolutely correct in his statement that theater owners have nothing to fear from television. Television will no doubt be an advancement in transmitting photography, but to affect an industry which supplies entertainment is out of the question. On the contrary, should this invention be successful, it will be the greatest help to places of entertainment by stimulating interest directly in the home.
Carl Laemmle, founder of Universal Pictures, shared Warner’s opinions:
In the twenty-two years I have devoted to motion picturesÂ I have never seen the time when science and invention damaged the industry. On the other hand, I have seen the business elevated to an art largely through the help of inventive genius. Therefore, whether television and radio movies are years away or just around the corner, I predict that, when they do come, they will prove a blessing and not a curse, and I sincerely urge those who may be panicky to remember that progress cannot possibly harm them. The very thought that these new wonders may at some time be perfected gives me a thrill of pride and greater confidence in the moving-picture industry.
Companies like Warner Bros. and Universal Pictures, which are still in the business of making movies, wouldn’t have survived nearly a century that was witness to some of the most rapid technological advancement if they failed to appreciate the opportunities of innovation.
Part 2 will look atÂ Cable TV, the VCR, and beyond.
|↑1||Report from the Select Committee of the House of Lords on the Copyright Bill, pg. 50 (1899).|
|↑2||Hearings before the Committees on patents of the Senate and House of representatives on pending bills to amend and consolidate the acts respecting copyright,Â pg. 221 (1908).|
|↑3||White-Smith Music Publishing v. Apollo, 209 US 1.|
|↑4||Wikipedia, History of Radio.|
|↑5||US Senate Patents Committee. Hearings to amend the Copyright Act, pg 73Â (1923).|
|↑6||Stan J. Liebowitz, The Elusive Symbiosis: The Impact of Radio on the Record Industry, 1 Review of Economic Research on Copyright Issues 93 (2004).|
|↑7||E.C. Mills, A Public Performance for Profit? Popular Radio, pg 208 (May 1922).|
|↑8||“Standard” Works are Free, Wireless Age, pg. 29 (June 1923).|
|↑9||Id. Hearings pg. 60.|
|↑10||Id. Hearings pg. 94.|
|↑11||See The Story of John and Jack.|
|↑12||Id. Liebowitz at 107.|
|↑13||Arbitron, Radio Today 2010.|
|↑14||Id. Liebowitz pp. 99-103.|
Terry Hart fails to fulfill his promise of “a more objective history.” For example, in his section on TV, Mr. Hart would have us believe that Harry Warner and Carl Laemmle were wise movie studio leaders who embraced disruptive technology – insuring their studio’s survival. Actually, commercial TV was science fiction when they were interviewed for a fanciful article in Popular Mechanics in 1928. When it came to the real disruptive technology these leaders faced in 1928 – sound – they were inept and wrong: Harry Warner argued against sound after his studio’s initial 1926 experiment with Don Juan lost money and Universal so overspent on sound that control of the studio slipped away – but only after Carl Laemmle appointed his 21 year old son studio president in 1928. Mr. Hart’s spin – Warners and Universal “survived” because these men appreciated and deftly managed innovation – is simply not supported by the facts.
I do not think that is the point of this article at all. He states in the beginning that this article is meant to refute the claim that content and entertainment industries “fail to see the opportunities presented by new technologies.” He does not claim that they knew the best way to take advantage of these opportunities. Also, Harry Warner’s opposition to sound had nothing to do with copyright law, so I am not sure why you are mentioning it here.
@Eric The title of the article is “100 years of Copyright and Disruptive Technology. In the article, Terry Hart gets the facts wrong – sound (not TV) was the disruptive technology in the movie business in 1928 – and his exemplary studio bosses were not champions of the disruptive technology of their day. Professing to draw useful lessons from the past, Terry Hart grossly mischaracterizes the role that Harry Warner and Carl Laemmle played in film history. Perhaps everything else in Mr. Hart’s article is not as misleading or shoddily researched as the section about movie moguls in 1928 – but the bosses Mr. Hart cites did exactly what he says they didn’t – they were late to adapt, preferring instead to “prop up outdated business models.”
The title of the article is â€œ100 years of Copyright and Disruptive Technology“. The reasons studios either resisted or adapted to sound in films had nothing to do with copyright, but more to do with technology and personal judgments. Terry is not saying that the entire content industry consists of just two movie moguls and that it has embraced all technology without delay throughout its history; that’s obvious from the original Sousa quote, which Terry himself brought up in the very beginning. The content and entertainment industries consist of many people, including “the artists, authors, and creators who make their living producing expressive works”, and to say that they all hate technology based on a single quote by Sousa is just as absurd as saying they all hate technology based on the fact that Harry Warner didn’t want to hear actors talk (even though Warner Brothers was the first major studio to have a commercially successful sound film at a time when the technology was still imperfect, and are still in existence today despite being so “late to adapt.”)
I take it from your comment that the advent of television was not in your view a disruptive technology. I can understand this quite easily since any “competition” between the studios and others associated with television was decades away. If I recall correctly, it was not until the ealy 60’s that movies began to find their way into television broadcasting, starting with “Friday Night at the Movies”.
As for “sound”, to call it disruptive seems a bit of a stretch. It was a difficult feat to achieve, but it did not disrupt the movie industry. It simply gave it a new feature that eventually became the rule in movie production. The same can probably be said for “color” and other technical advances of benefit to the movie industry
Hence, it does seem to me that Mr. Hart has not engaged in what you choose to term misleading and shoddy research.
On a final note, I am still trying to understand how any of this has anything to do with propping up outdated business models.
@Eric This is growing tiresome.
Instead of addressing the obvious factual inaccuracies in Terry Hart’s version of the history of motion pictures, you’re off battling a straw argument: Of course it’s absurd to say that everyone in the content industries has always failed to see the opportunities presented by new technologies. That’s why no one is saying it. Except, of course, you and Terry Hart – who hazily attributes this straw argument to “many of the sources (though not all)”.
My initial point (which you still haven’t addressed) is simple: Harry Warner and Carl Laemmle didn’t do what Mr. Hart says they did when faced with a disruptive technology. Using Carl Laemmle circa 1928 as your example of a successful adaptor is laughable. The Laemmles couldn’t adapt and lost Universal in 1935. The name Universal survives, but not thanks to Laemmle (Hitler was gaining influence in Germany in 1928 and Germany is still around, does that mean that Hitler was a successful adaptor?).
Of course itâ€™s absurd to say that everyone in the content industries has always failed to see the opportunities presented by new technologies.
Except they are saying it, if you look at my previous post:
“Historically, intellectual property rights holders had a tendency to initially complain about the adverse impact of new technologies only to find them later opening up new markets for their products and services.”
“Copyright owners have greeted every new technology with panic.”
“In the last century or so, which industry has a habit of being hysterical and hyperbolic about copyright issuesâ€¦ and which has a history of being right.”
“New technology has always caused great distress for copyright owners, going all the way back to 1903.”
“Every Disruptive Technology has caused a reaction like Jack Valentiâ€™s by the Corporations involved.”
“Content owners have railed against technological change since before Big Content even existed.”
“Hyperbole has characterized rights holder reaction throughout.”
“Similar predictions have arisen around every new technology for communicating ideas.”
“The industry has been short-sighted since its infancy.”
“But the entertainment industry has been crying wolf for a century.”
“Established interests have never much liked innovation.”
My initial point (which you still havenâ€™t addressed) is simple: Harry Warner and Carl Laemmle didnâ€™t do what Mr. Hart says they did when faced with a disruptive technology.
That’s a fair point. I only pointed out quotes from Warner and Laemmle and noted that the companies they ran at one point are still in the business of producing movies today. On a broader point, highlighting their quotes is no more laughable than highlighting quotes that might show doubt about new technologies as proof that those who produce expressive works are consistently opposed to new technologies. The truth, as with most things in life, lies somewhere in the middle. Many of the disputes over copyright owners and new technologies came not from copyright owners failing to see the opportunities the new technology offered but from new technology interests trying to take the opportunity of gaps in copyright law to benefit from expressive works without compensating copyright owners. It’s easy to find heated rhetoric and dire predictions from copyright owners about the effects of new technologies, but it’s just as easy to find the same from technology proponents about how recognizing copyright owners’ interests will spell the end of nascent technology.
As per usual, excellent article.
As a content creator (and from a family of content creators), we don’t “fear” new tech… we just want fair play. If someone is using my work to profit their own buisness, especially when their whole buisness model depends on works such as mine, then it only makes sense they should have to pay a small license to do so. Using loopholes to get rich exploiting my work -isn’t ‘fair play’, and the history of how we got here is -extremely- relevant to the very familiar debate we are currently seeing as it pertains to the internet.
@M. Slonecker If you define “disruptive technology” as an innovation that challenges entrenched industries, turning their business models upside-down, then sound (in 1929) and television (starting in 1948) were both hugely disruptive technologies for the motion picture business. Here are representative examples:
Sound? Circa 1929 the production and exhibition apparatus of the entire motion picture business had to be replaced (e.g., every theater in the country needed sound equipment and sound proof stages and equipment were suddenly required at every studio), entire genres of filmmaking were abandoned (remember silent comedies?) and roughly 22,000 U.S. moviehouse musicians lost their jobs virtually overnight .
TV? Motion picture attendance peaked in 1948 – when commercial TV’s affect was first felt – and tumbled roughly 50% in just five years.
You might also add the video cassette recorder to this list of challenges: The MPAA fought this technology tooth-and-nail (lacking only one Supreme Court Justice in their effort to ban the VCR).
I believe we are using the term “disruptive technology” differently, which is not at all surprising since you apparently live at the east end of 408 and I live at the west end in Windermere.
To me “disruptive technology” is a game changer, one that enables new entrants into a market in competition with the then incumbents. Hence, by my use of the term the addition of sound to movies would not represent disruptive technology. Yes, new equipment needed to be purchased, but then this is always the case when new features are added to the tools employed by an industry. While not disruptive at the studio level, the ability to add sound did change things down the movie food-chain (e.g., pianos lost their luster as a part of the movie watching experience).
I would likewise argue that the introduction of television was not disruptive to the movie industry. While its introduction certainly enabled new companies to start and grow, its effect at that time on the movie industry was little more than a ripple because the two were not in competition with one another.
BTW, my daughter is a UCF graduate who received a BFA in musical theater. Quite unlike film where one can partake of multiple re-takes, live theater does not afford that luxury. I am, quite predictably, biased in favor of live performances because of the greater challenges they present to actors. Of course, it also helps that my wife was for many years the drama director at local high schools. 😉
By that logic radio wasn’t a game-changer either, because you could have got the same effect with a very large megaphone.
Terry, an excellent post as usual. I think what this highlights is something very simple, when it comes to these types of issues (not just copyright, but other complex issues as well) opinions are nuanced, varied and complex. This includes within groups of people and within individuals.
Like-minded people often disagree and, at times, people can even contradict themselves, changing their minds and holding seemingly opposing ideas at the same time.
However, it’s impossible to cover the whole of this narrative. As humans with limited time and ability to understand, the simpler narratives are more attractive. Us vs. them. Good vs. Evil. Innovators vs. Obstructionists. Pro-Copyright vs. Anti-Copyright. Etc.
This gets worse when you factor in journalism, which has to cover a wide range of topics and may only be able to dedicate a few hundred words or a few minutes of audio/video to this topic. Gross simplification is a necessity.
Take a look at the debate over SOPA to see this first hand. The discussion is about Hollywood vs the Tech Industry, Censorship vs. Thieves, etc. It’s become a polarizing debate and people who haven’t even read the bill have taken sides based on what one extreme or the other said about it.
With copyright, there are no simple narratives, no blacks and whites, no goods or evils, just shades of gray. Anyone who tries to paint with a broad brush, as the articles before yours did, can usually be refuted easily.
I think the real point of this shouldn’t be to refute or debunk myths as much as to show the actual nature of what went on and how the simple narratives that have been told aren’t true, at least not wholly.
I know this was a bit of a ramble, but the point is simple: The broader the brush you use to paint your opponents, the less you understand and the less you will grasp. This goes for everyone, in any debate, anywhere…
You lost me at “The content industry, the entertainment industry, the copyright industries â€” and by extension the artists, authors, and creators who make their living producing expressive works â€” fail to see the opportunities presented by new technologies. ” Most people don’t make the claim the artists hate it; and the artists have rarely tried stuffing the technology genie back in the bottle. But the content industry, the entertainment industry, the copyright industry – they’re the bad guys. They have done exactly that.
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